To Compete in the Fast-Growing Hybrid Segment, Honda Introduced the Civic

question 13

Multiple Choice

To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy. Which product development strategy has Honda implemented?

• A) Repositioning
• B) New product line
• C) Product innovation
• D) Product improvement
• E) Product line extension

---

Definitions:

Relevant

Pertains to something closely connected or appropriate to what is being done or considered.

Aspirational

Pertaining to products, brands, or lifestyles that consumers admire and desire to obtain, often because they symbolize a higher social status or idealized self-image.

Time-Specific

Refers to strategies, actions, or goals that are planned with a particular time frame in mind.

CRM Software

Technology platforms designed to manage a company's interactions with current and potential customers, integrating and automating sales, marketing, and customer support.