Identify the Unique Characteristics of Services (Relative to Tangible Goods)

question 46

Essay

Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic.

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Definitions:

Networks

Groups or systems of interconnected individuals, entities, or points, often used in the context of social relationships or technological connections.

Micro Level

Pertaining to the smallest units of analysis in the social sciences, focusing on individuals or small groups and their interactions.

Macro Level

Analysis or perspective focusing on large-scale social structures and processes.

Groupthink

A psychological phenomenon occurring within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.