Identify the Unique Characteristics of Services (Relative to Tangible Goods)

question 46

Essay

Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic.

---

Definitions:

Older Adults

Individuals typically defined as being in the later stage of life, often characterized by retirement age, which varies by society but is often 65 and over.

Psychological First Aid Model

A framework for providing immediate emotional and psychological support to individuals in distress after a traumatic event.

Culturally Appropriate

Actions, behaviors, or interventions that are respectful of and tailored to the cultural practices and values of an individual or community.

Understandable

Capable of being grasped mentally; comprehensible.