In the Mercedes Dealer Network, Individual Dealers Are Given the Sole

question 73

Multiple Choice

In the Mercedes dealer network, individual dealers are given the sole right to sell Mercedes vehicles within a defined geographic area. What type of distribution does Mercedes employ?

• A) exclusive distribution
• B) intensive distribution
• C) selective distribution
• D) limited distribution
• E) prestige-based distribution

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Definitions:

Normative Influence

When people conform to social norms for fear of negative social consequences.

Presence of Others

The phenomenon of how an individual's thoughts, feelings, and behaviors can be influenced by the physical or imagined presence of others.

Helping Behavior

Acts performed with the goal of benefiting another person, regardless of the helper's motives.

Conformity

The tendency to align one's attitudes, beliefs, and behaviors with those of a group or social norm.