Which of the Following Sales Promotion Methods Would You Recommend

question 1

Multiple Choice

Which of the following sales promotion methods would you recommend to a packaged goods marketer who wants to stimulate trial of a new product?

• A) a contest or sweepstake
• B) a coupon
• C) a free sample of the product
• D) an in-store product demonstration
• E) a point-of-purchase display

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Definitions:

Estimated Line of Cost Behavior

A projection or forecast of how costs will change with different levels of activity.