In the Context of IMC Strategy, What Is the Difference

question 23

Multiple Choice

In the context of IMC strategy, what is the difference between public relations and publicity?

• A) Public relations deals with positive information; publicity deals with controlling negative information.
• B) Publicity deals with many stakeholders; public relations deals only with customers.
• C) Publicity is normally done via an in-house staff; public relations is typically outsourced to a specialist.
• D) Publicity is more narrowly defined and focused on gaining media attention.
• E) There is no difference between public relations and publicity.

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Definitions:

Aboriginals

Indigenous peoples native to a land or region, often used in reference to the original inhabitants of Australia.

UFE-Certified Accountants

Accountants who have successfully passed the Uniform Final Examination, a crucial requirement in the certification process for accountants in certain jurisdictions.

Labour Force

The total number of people available to work, including both the employed and those actively seeking employment.

Barriers To Employment

Challenges or obstacles that prevent individuals from gaining employment, which may include factors like discrimination, lack of experience, or educational qualifications.