In the Context of IMC Strategy, What Is the Difference

question 23

Multiple Choice

In the context of IMC strategy, what is the difference between public relations and publicity?

• A) Public relations deals with positive information; publicity deals with controlling negative information.
• B) Publicity deals with many stakeholders; public relations deals only with customers.
• C) Publicity is normally done via an in-house staff; public relations is typically outsourced to a specialist.
• D) Publicity is more narrowly defined and focused on gaining media attention.
• E) There is no difference between public relations and publicity.

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Definitions:

Attract Talent

The strategies and measures taken by organizations to entice highly skilled professionals to work for them.

Job Enrichment

A method to improve job satisfaction by adding tasks that increase the responsibility and opportunity for growth of the employee.

Horizontal Loading

The process of adding more tasks of similar complexity to an individual's job role to increase variety without necessarily increasing responsibility.

Job Characteristics Model

A framework that identifies how job design affects employee motivation, satisfaction, and performance based on five core dimensions.