To Write an Effective, Calming Bad-News Message to an Unhappy

question 33

True/False

To write an effective, calming bad-news message to an unhappy customer, you may need to include a misleading statement or slightly deceptive claim.

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Definitions:

Media relations

The practice of managing and guiding communications between an organization and the media to influence public perception.

Public distrust

The feeling of skepticism or lack of confidence the general public may have towards institutions, authorities, or established systems.

Formal presentation

A structured, prepared speech that is given to an audience for the purpose of informing, persuading, or entertaining.

Guessing

Making an assumption or judgement without sufficient information or evidence, often relying on intuition rather than factual verification.