Which Statement About Direct-Mail Messages Is Most Accurate

question 16

Multiple Choice

Which statement about direct-mail messages is most accurate?

• A)Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations.
• B)Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead.
• C)Direct-mail marketing is less effective than online marketing.
• D)All answer choices are accurate statements about direct-mail messages.

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Definitions:

Genus

A class or group of entities that share common characteristics, often used in classifications and taxonomies.

Species

The basic unit of biological classification, defined as a group of living organisms consisting of similar individuals capable of exchanging genes or interbreeding.

Real Referents

Entities in the real world to which words, symbols, or other forms of representation directly relate or refer.

Genus

A category used in biological classification that ranks above species and below family, grouping species that share common characteristics.