Choose the Best Advice to Craft an Effective Direct-Mail Sales

question 11

Multiple Choice

Choose the best advice to craft an effective direct-mail sales letter.

• A) Use slightly illegal sales tactics to get the desired sale.
• B) Develop and present a strong rational selling point early in the body of the letter. Later, add emotional appeals, using each appeal only once.
• C) Present information completely, using a personalized tone.
• D) Design your message for a general audience.

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Definitions:

Emergency Department

A specialized department in a hospital where patients with acute illnesses or injuries are treated.

Drug Overdose

The ingestion or application of a drug in quantities greater than are recommended or generally practiced, leading potentially to a toxic state or death.

Civil Law

Legislative rules that regulate relationships among people.

Legal Tradition

The body of practices, principles, and doctrines that guide the legal system in a given cultural or national context.