To Be Effective, Brand Differentiation Must Be Based on Tangible

question 22

True/False

To be effective, brand differentiation must be based on tangible as well as intangible differences between brands.

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Definitions:

Deterrence

A strategy intended to discourage someone from taking an action due to the belief that the negative consequences will outweigh the benefits.

Criminal Acts

Behaviors or actions that are in violation of the laws set forth by a governing authority, subject to legal penalties.

Imprisoned

The state of being confined in prison as a form of punishment or while awaiting trial, resulting in significant restrictions on freedom.

Revenge

The act of inflicting harm or punishment on someone in retaliation for a wrong done to oneself or others.