Event Sponsorships Can Be Targeted to Household Consumers or Trade

question 70

Multiple Choice

Event sponsorships can be targeted to household consumers or trade markets. The type of agency that specializes in this form of advertising is called:

• A) An advertising research firm
• B) A client
• C) An event-planning agency
• D) An accounting firm, specializing in the account

---

Definitions:

Queue

A sequence of items or people waiting to be processed, often in a first-come, first-served basis in operations research and computer science.

Exponential Distribution

A probability distribution that describes the time between events in a process where events occur continuously and independently at a constant average rate.

Service Times

The duration or periods required to complete specific tasks, especially in the context of customer service or manufacturing.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1.