Self Expressive Benefits Can Be the Basis for Effective Positioning

question 52

Multiple Choice

Self expressive benefits can be the basis for effective positioning. With this approach the purpose is

• A) to create distinctive images or personality traits for the brand and then invite the consumer into the brand's community
• B) on benefit, user and competitive positioning, rather than emotional differentiation.
• C) on making a product that doesn't compete directly with the competition.
• D) on identifying groups of customers that can be served in a specifically utilitarian way.

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Definitions:

ATP

A molecule known as ATP is essential for transferring energy inside cells to fuel metabolism.

Extracellular Matrix

A complex network of proteins and carbohydrates outside of cells that provides structural and biochemical support to surrounding cells.

Integrins

A family of cell adhesion molecules that are involved in the attachment of a cell to the extracellular matrix or other cells, playing critical roles in cell signaling and migration.

ATP

Adenosine triphosphate, a molecule that provides energy for many processes within living cells.