Scenario 4-1 Headquartered in Boston, the Gillette Company Is the World Leader

question 9

Multiple Choice

Scenario 4-1
Headquartered in Boston, The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. The Gillette Company announced the upcoming launch of two new high-performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors are Venus Vibrance™, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporate technological and design enhancements to better address the specific shaving needs of women. (http://www.gillette.com/women/product_news/gillette_introduces_two_new_razors.htm)
-(Scenario 4-1) This effort by Gillette to capture the female market

• A) fits all the criteria of an STP effort.
• B) may or may not be an STP effort. To determine this, it is necessary to know whether Ford has created sub-segments of these segments.
• C) May or may not be an STP effort. To determine this, it is necessary to know if all possible segments are being targeted.
• D) cannot be considered an STP effort because Ford is targeting multiple segments.

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Definitions:

Specific Performance

A legal remedy requiring a party to fulfill their contractual obligations, rather than just paying damages.

Stop Delivery

An order to halt the delivery process of goods, often issued when there is an issue with the order or if the goods are no longer needed.

Incidental Damages

Expenses reasonably associated with or related to the breach of a contract, beyond the direct damage costs.

Psychosexual Stages

Freud's theory of childhood development that centers on the manifestations of the sexual instinct at different ages.