Scenario 4-6 Madison State University Has a Reputation for Having a Powerful

question 47

Multiple Choice

Scenario 4-6
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend any of their matches. Long lines for seats have formed in the past with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan where fans would be given access to advance tickets based on the following schedule:
• "Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match (100 seats total)
• "Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100 seats total)
• "Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to any match (100 seats total)
• "Pinhead Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 4-6) Each summer, the MSU Athletic Director chooses certain high income neighborhoods to walk through and knock on doors to encourage those people to join the Lanemaster Club. This is an example of a ____ segmentation strategy.

• A) psychographic
• B) geodemographic
• C) demographic
• D) geographic

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Definitions:

Social Impressions

The process by which individuals form an opinion or judgment about others within a social context.

Actor-Observer Effect

A psychological bias where individuals attribute their own actions to situational factors while attributing others’ actions to their personalities.

Tape Recorders

Electronic devices used for recording and playback of sound on magnetic tape.

Implicit Association Test

A psychological test designed to detect the strength of a person's subconscious association between mental concepts (e.g., black or white with good or bad).