The Four Fundamental Components of MAAMs Analysis Include

question 64

Multiple Choice

The four fundamental components of MAAMs analysis include:

• A) internal search; external search; functional benefits; emotional benefits
• B) evaluative criteria; importance weights; the consideration set; beliefs
• C) extended problem solving; limited problem solving; habit and variety seeking; brand loyalty
• D) level of involvement; degree of information search; type of consumer benefits; stage of the decision-making process