There Are Two Obstacles to Overcome If a Message Is

question 57

True/False

There are two obstacles to overcome if a message is to have its intended effect: Consumer resistance to changing previously satisfactory beliefs and which medium is used to deliver the message.

---

Definitions:

Tactical Skills

Refers to the practical expertise and procedures individuals use in situations to achieve specific objectives effectively and efficiently.

Federal Housing Administration

A United States government agency created to improve housing standards and conditions, and to provide an adequate home financing system through insurance of mortgages.

FHA

Stands for Federal Housing Administration, a United States government agency created in 1934 to improve housing standards and conditions, and to provide an adequate home financing system through insurance of mortgages.

Long-Term Mortgages

Mortgage loans with extended repayment periods, typically ranging from 15 to 30 years, allowing for smaller monthly payments.