Determining What Is Ethical or Unethical in Advertising

question 42

Multiple Choice

Determining what is ethical or unethical in advertising

• A) can be determined specifically from the advertiser's code of ethics.
• B) is subject to absolute rules of right and wrong.
• C) is an easy question since all advertising is unethical.
• D) comes down to personal judgment.

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Definitions:

Shared Ownership

An arrangement where two or more parties hold vested interests in an asset, sharing both the benefits and responsibilities associated with the asset.

Business Opportunity

A viable and potentially profitable commercial idea or venture that can be exploited for financial gain.

Direct Investment

Investment made to acquire a lasting interest in or effective control over an enterprise operating in a foreign economy.

Global Entry Strategy

The plan and methods a company uses to enter international markets, including exporting, licensing, franchising, or establishing joint ventures and wholly owned subsidiaries.