A Local Elks Club Contacts Each Member That Holds an Elks

question 9

Multiple Choice

A local Elks Club contacts each member that holds an Elks golf membership and inquires as to whether the member would also like to purchase an Elks pool membership for the family. This is known as using a marketing database for

• A) cross-selling.
• B) customer fragmentation.
• C) market exploitation.
• D) snowball sales.

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Definitions:

Organisms

Individual living entities that can act or function independently, ranging from single-celled forms like bacteria to complex multicellular entities like humans.

Electron Transport System

A series of protein complexes located in the mitochondria or chloroplasts that transfer electrons, creating an electrochemical gradient to produce ATP.

ATP

Adenosine triphosphate, a molecule that carries energy within cells for metabolism.