Scenario 6-4 the Lightning Rod Is a Fishing Rod Being Introduced by Introduced

question 61

Multiple Choice

Scenario 6-4
The Lightning Rod is a fishing rod being introduced by Castaway Sports. At a preliminary meeting with its agency, the president of Castaway Sports mentions that the rod can improve casting distance for an average individual by more than 20 percent. The account executive asks if the president has data to support this. The president replies yes. The agency proceeds to produce a series of television spots featuring the endorsement of a well-known celebrity. The spots run on network television and trumpet the improved casting distance that the rod provides. The slogan of the spots is "Lightning Rods--the finest rod ever cast." After about a week, a competitor questions whether the rods really offer the improved performance Castaway Sports claims. The competitor files a complaint with the FTC.
-(Scenario 6-4) The slogan for the spot, "Lightning Rods--the finest rods ever cast," would most likely be considered by courts in the United States as

• A) false and misleading.
• B) a superlative, and therefore it must be provable.
• C) puffery, and therefore it doesn't need to be proved or disproved.
• D) unethical.

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Definitions:

Crises

Significant or sudden events requiring urgent attention and action to manage threats or emergency situations.

Libido

A term often associated with sexual drive but more broadly refers to the overall life energy or drive as conceptualized by Freud.

Physical Maturation

The biological process of growth and development in the human body, reaching a state of full physical development and the reproductive capability.

Identity Crisis

A period of uncertainty and confusion in which a person's sense of identity becomes insecure, typically due to a change in their expected aims or roles in society.