Most Research Concerning the Contentious Environment in Advertising Agencies Places

question 35

Multiple Choice

Most research concerning the contentious environment in advertising agencies places the ____ department in a central position as a focus of the conflict.

• A) creative
• B) account service
• C) media planning
• D) production

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Definitions:

Theory

A system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.

Nondirectional Research Hypothesis

A hypothesis that predicts a relationship or effect but does not specify the direction of the relationship.

Directional Research Hypothesis

A hypothesis that indicates the anticipated direction of the difference or relationship among variables.

Null Hypothesis

A type of hypothesis used in statistics that proposes that no statistical significance exists in a set of given observations.