Rich Media/Video and Audio Is the Process by Which a Web

question 23

Multiple Choice

Rich Media/Video and Audio is the process by which a Web ad uses advanced technology that interacts with the user when his or her mouse passes over the ad. Its advantage(s) , is(are) that

• A) it offers much greater click-through rates than banner ads
• B) academic research indicates that adding animation to ads enhances click-through, recall and favorability
• C) it offers intrinsically more interesting ads - that is why it is called "rich"
• D) all of these statements are true of Rich Media

Distinguish between valid offers and advertisements.

Know the effect of specifying or not specifying the method of acceptance in an offer.

Comprehend the application of the mirror-image rule and the implications of altering the terms of an acceptance.

Recognize how different factors such as time, wording, and external circumstances (like death or legal changes) can terminate an offer.

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Definitions:

Competitive Advantage

The unique attributes or circumstances that allow an organization to outperform its competitors, either through lower costs, better quality, or distinctive products or services.

Distinguishing Products

The process of identifying unique characteristics and benefits of products to differentiate them from competitors in the market.

Generic Strategies Model

The Generic Strategies Model is a framework developed by Michael Porter that outlines three strategies organizations can use to achieve competitive advantage: cost leadership, differentiation, and focus.

Focused Cost Leadership

A strategic approach where a company aims to be the lowest-cost producer in a particular niche or segment, offering prices lower than competitors while targeting specific customer groups.