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Scenario 9-4 as Part of Your Duties as Marketing Manager for a for a Company

question 5

Multiple Choice

Scenario 9-4
As part of your duties as marketing manager for a company that manufactures exercise equipment for in-home use, you decide to champion your company's jump onto the Internet. The job is especially tough, since many of your bosses have no idea what it entails. In fact, you suspect that the only reason they are considering devoting money to the project is that your major competitor is building a Web presence, and your bosses don't want to be left behind. Your task is to educate your bosses so they will fund the effort.
-(Scenario 9-4) One manager says that the only way he'll support the website project is if he can have exact data on the number of times the page is accessed and by whom, so he can judge for himself whether this highfalutin cybergizmo advertising stuff works. You explain to him that not all this can (or should) be provided. However, you are recommending the company purchase ____ so that it can keep track of hits, pages, visits, and users, as well as patterns of traffic within the website.

Definitions:

Healthcare Changes

Modifications or adjustments in healthcare policies, practices, or delivery systems aimed at improving patient care and outcomes.

Nursing Organizations

Groups or associations dedicated to supporting nurses, promoting professional development, and improving healthcare standards.

Nursing Assistive Personnel

Healthcare workers who provide basic nursing care under the supervision of registered nurses or licensed practical nurses.

Patient Care

The provision of services by healthcare professionals to patients, aimed at maintaining or improving their health status.