If a Person Grants Permission to an Advertiser to Send

question 43

True/False

If a person grants permission to an advertiser to send updates, specials and other incentives via email communication, this is referred to as permission marketing.

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Definitions:

Covert

Hidden or concealed actions or information not openly acknowledged or displayed.

Desensitization Training

A therapeutic technique used to reduce phobias and anxieties through gradual exposure to the feared object or situation.

Feared Items

Objects or scenarios that evoke a strong sense of fear or anxiety in an individual.

Systematic Desensitization

A behavioral therapy technique used to help individuals gradually overcome phobias and anxieties through controlled exposure to the feared object or situation.