Scenario 11-5

question 6

Multiple Choice

Scenario 11-5
The local student chapter of the American Marketing Association (AMA) is preparing to begin a new student membership drive. Previously, these efforts have focused on merely making incoming students aware of the existence of the chapter and making announcements about upcoming events in classes. The student AMA officer team wants the chapter to double in size during the upcoming school year. While this seems like an overly ambitious objective, several of the officers are students in a marketing communications class that teaches sales promotion techniques. These students have argued at several recent meetings that the proper use of sales promotion can help the chapter to accomplish this goal.
-(Scenario 11-5) The chapter's officers have decided to have a contest for all students who visit the first meeting of the semester. At the end of the meeting, a visitor's name will be drawn to win 25 free state lottery tickets. Which of the following is the most likely outcome of this contest?

• A) it will help promote the features of the organization
• B) it will encourage students to visit future meetings
• C) it will foster existing members' loyalty toward AMA
• D) it will stimulate high attendance at the first meeting of the semester

Appreciate the depth and authenticity that interviews bring to research by giving voice to participants.

Understand the relationship between financial ratios, including current ratio and quick ratio, and firm performance.

Analyze the impact of financial decisions on a firm's financial position.

Identify strategies firms can employ to improve their financial ratios.

---

Definitions:

Alcoholism

A chronic disease characterized by an impaired ability to stop or control alcohol use despite adverse social, occupational, or health consequences.

Robert Bales

A former United States Army soldier who was convicted of the massacre of 16 Afghan civilians in 2012.

Culturally Induced

Phenomena or behaviors that arise as a result of cultural influences and conditioning, rather than innate or biological factors.

Drinking Norms

Socially constructed guidelines or expectations surrounding the consumption of alcohol, varying greatly across different cultures and social groups.