Scenario 12-1 the People to People Sports Committee Has a Site on Site

question 11

Multiple Choice

Scenario 12-1
The People to People Sports Committee has a site on the World Wide Web that informs potential advertisers of the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the Bird of Prey yacht can buy space for logos and graphics on the Bird of Prey's sails, hulls, crewmember uniforms, and trailer. For enough sponsorship money, the Bird of Prey will even change its name to that of any sponsor. The Bird of Prey is scheduled to compete in five Grand Prix yacht-racing events a year.
The People to People Sports Committee claims that sponsoring the Bird of Prey could result in more than 60 million gross impressions in sailing magazines and newspapers. In addition, it is possible for sponsors and their guests to arrange for sailing sessions on the yacht.
-(Scenario 12-1) Which of the following statements regarding sponsorship of Bird of Prey is NOT true?

• A) It would be part of the $8.7 billion event-sponsoring industry.
• B) Critics claim that sponsorship of events like this is the result of ego-driven decision making.
• C) If the sponsorship does not compare well with the cost efficiency of traditional advertising, the sponsorship may still be a good decision.
• D) The positive feelings that one was watching Grand Prix yacht racing may be transferred to the sponsor's products.

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Definitions:

Small Business

An independently owned and operated company that is limited in size and revenue depending on the industry.

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Entities that offer an array of services across various sectors, including telecommunications, health, or financial services, to satisfy customer needs.

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Intermediaries who buy products from manufacturers (or other intermediaries) and sell them to consumers for home and household use rather than for resale or for use in producing other products.