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By Controlling the Communication a Salesperson Keeps the Customer from Asking

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By controlling the communication a salesperson keeps the customer from asking questions that might be difficult to address. Therefore, by eliminating the problem of overcoming objections, sales are facilitated.


Definitions:

Vertical Analysis

An accounting method where each entry in a financial statement is listed as a percentage of another item, typically used for comparing companies of different sizes or assessing trends within a single company over time.

Cost of Goods Sold

The direct expenses related to the manufacturing of products that a company sells.

Current Ratio

A liquidity measure that evaluates a company's ability to pay short-term obligations, calculated as current assets divided by current liabilities.

Liquidity Ratio

A financial metric used to determine a company's ability to pay off its short-term liabilities with its existing assets.

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