A Contact Point Is

question 109

Multiple Choice

A contact point is:

• A)the place where a marketer reaches the production team.
• B)the place where the product is packaged or sold.
• C)a description of the effects of an advertisement.
• D)a place where consumers interact with a company.

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Definitions:

Simple Principles

Basic, fundamental rules or concepts that guide actions, decisions, or procedures.

Confound

A variable other than the one intended to be manipulated by the experimenter that may be responsible for the effect on the dependent variable, making alternative explanations possible.

Clowns

Entertainers who perform comical acts, using makeup and exaggerated expressions to amuse an audience; traditionally associated with circuses, parties, and theatrical performances.

Operational Definition

A specific, concrete method of measuring or manipulating a conceptual variable.