All of the Following Items Are Tangible Components of a Brand

question 131

Multiple Choice

All of the following items are tangible components of a brand image except:

• A) goods and services sold.
• B) retail outlets where the product is sold.
• C) advertising, promotions, and other forms of communication.
• D) competing businesses.

Recognize the role of corporate social responsibility in organizations.

Identify the concept of psychological capital and its components.

Comprehend the impact of workplace characteristics on employee absenteeism and engagement.

Acknowledge the challenges and changes in workforce demographics.

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Definitions:

Alter

In sociological terms, this refers to the "other" in social interactions, highlighting the role of social counterparts and the relational aspect of personal identity.

Gender Ideology

A set of beliefs and attitudes about gender roles and identities that shape societal norms and individual behaviors regarding gender.

Masculine Roles

Socially constructed behaviors, activities, and attributes that a given society considers appropriate for men and boys.

Feminine Roles

Socially expected behaviors, tasks, and responsibilities that are typically associated with women or considered appropriate for women within a given society.