Applied Microbiology Used Which Method to Segment the Business Market

question 190

Multiple Choice

Applied Microbiology used which method to segment the business market by combining geographic area data for dairy farmers with demographic and psychographic information?

• A)Product usage
• B)NAICS/SIC code
• C)Geodemographics
• D)Size of business

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Definitions:

Earnings Gap

The difference in average earnings between different groups in the economy, often discussed in terms of gender, race, or education level.

Maximizing Profits

The process by which a business seeks to achieve the highest possible return or profit from its operations.

Employment Discrimination

Unfair or prejudicial treatment of employees or job applicants based on race, gender, age, religion, nationality, disability, or sexual orientation.

Compensating Differential

Additional income or benefits offered to employees for accepting less desirable job conditions.