When Brand Equity Is Measured Using Stock Valuation with an Estimate

question 32

Multiple Choice

When brand equity is measured using stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets, the method is:

• A)financial value.
• B)market value.
• C)revenue premium.
• D)consumer value.

---

Definitions:

Economics

The social science that studies how individuals, governments, firms and nations make choices on allocating scarce resources to satisfy their unlimited wants.

Farming

The practice of cultivating crops and raising livestock for food, fiber, biofuel, medicinal plants, and other products used to sustain and enhance human life.

Economic Profit

The gap between an enterprise's total earnings and its combined explicit and implicit outlays.

Farming

The practice of cultivating the land or raising stock, such as crops and livestock, typically for food production.