While a Market Communication Analysis Is Beneficial in International Markets

question 90

True/False

While a market communication analysis is beneficial in international markets, successful marketing programs are usually built without the analysis as long as the company's marketers understand the local culture.

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Definitions:

Reasonable

Based on good sense and sound judgment; fair and sensible.

Skimming

A high pricing strategy, generally used for new products or services that face very little or even no competition.

No Competition

A market condition or business scenario where a company faces little to no competition in its industry or for its products.

McClelland's Three Needs Theory

A motivational theory that suggests individuals are driven by three primary needs: the need for achievement, the need for affiliation, and the need for power.