According to the Hierarchy of Effects Model, Before Sandra Will

question 36

Multiple Choice

According to the hierarchy of effects model, before Sandra will develop a preference for K-Swiss shoes, she must first:

• A) know about K-Swiss shoes and like the K-Swiss brand.
• B) have conviction that the K-Swiss brand is superior to other brands.
• C) know about K-Swiss shoes and believe they are the best.
• D) become aware of the K-Swiss brand and develop a conviction about the brand.