A Recent Trend in Media Selection Is To

question 159

Multiple Choice

A recent trend in media selection is to:

• A)put media planners on the creative team.
• B)use account planners to work with advertising agencies in designing advertising campaigns.
• C)involve media companies in the latter stages of advertising campaign design.
• D)involve media companies in the early stages of the advertising design process.

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Definitions:

Contractual Vertical Marketing Systems

Collaborative arrangements among channel members at different levels of the distribution process, coordinated through contracts to achieve greater efficiency.

Types

Categories or classifications that differentiate items, concepts, or entities based on shared characteristics or qualities.

Description

A detailed account or explanation that outlines the characteristics, features, or particulars of an object, situation, or subject.

Dual Distribution

The process of a product being distributed through two different channels within the same market, often used to reach different customer segments.