A Cognitive Message Strategy

question 58

Multiple Choice

A cognitive message strategy:

• A) invokes feelings or emotions and matches these with the good, service, or company being advertised.
• B) is the presentation of rational arguments or pieces of information to consumers.
• C) is designed to lead more directly to some type of consumer behavior.
• D) is the manner in which an ad appeal is presented.

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Definitions:

Sodium Hydroxide

A strong base and alkali that is highly soluble in water, forming caustic solutions, commonly used in many industrial and laboratory processes.

Transformation

A thorough or dramatic change in form or appearance.

Isobutylbenzene

An organic compound made up of a benzene ring attached to an isobutyl group, used in the manufacture of other chemicals.

Benzene

A carcinogenic aromatic hydrocarbon with a ring of six carbon atoms, used as a starting material in the manufacture of many chemicals.