The Percentage of a Target Audience That Must Be Exposed

question 136

Multiple Choice

The percentage of a target audience that must be exposed to a message to achieve a particular objective is called:

• A)gross rating points.
• B)effective reach.
• C)effective frequency.
• D)opportunities to see.

Distinguish between different behaviorists’ views and the importance of intervening variables.

Identify the components of classical conditioning in practical scenarios.

Describe the different schedules of reinforcement and their effects on behavior.

Understand the relationship between corporate governance and shareholder influence.

---

Definitions:

Intermediate Products

Items that are in a stage of production but not yet finished goods.

Processed Further

A decision-making process regarding whether additional processing should be applied to a product to improve its value or sell as is.

Mixing Machine Time

The duration or amount of time utilized by a mixing machine to combine ingredients or materials in the manufacturing process.

Variable Cost

Costs that vary directly with the level of production or output, increasing as production increases and decreasing as production decreases.