The Creation and Execution of Instantaneous Marketing Messages in Response

question 53

Multiple Choice

The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

• A)content seeding.
• B)viral marketing.
• C)consumer-generated reviews.
• D)real-time marketing.

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Definitions:

Business Interruption

An event that causes significant disruption to the normal operations of a business, potentially leading to financial loss.

Tort

A wrongful act or infringement of a right leading to civil legal liability, not arising from a contract.

Umbrella Insurance

A type of extra liability insurance that provides additional coverage beyond the limits of the insured's homeowners, auto, or watercraft insurance policies.

Business Interruption Insurance

A form of insurance that compensates the insured for continuing expenses incurred while the business is not earning income.