The Newest Form of Data Analytics Is Location-Data Tracking, Which

question 92

Multiple Choice

The newest form of data analytics is location-data tracking, which is the process of:

• A)making the data anonymous so that specific individuals cannot be identified.
• B)analyzing data provided by mobile phone GPS technology and combining it with consumer profile information.
• C)purging names from a list of individuals who live within a specified area that do not meet a target profile.
• D)identifying individuals within a specified location that meet a firm's target audience for a mobile campaign.

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Definitions:

Key Feature

A distinctive attribute or aspect that is critical or essential to the understanding or functioning of something.

Potential Scrutiny

The likelihood or possibility of being examined or investigated closely, often in a critical manner.

Ego-Syntonic

Pertaining to thoughts, impulses, and behaviors that are consistent with the self-image of an individual, often seen in conditions like Obsessive Compulsive Disorder.

Ego-Dystonic

Refers to thoughts, impulses, and behaviors that are felt to be repugnant, distressing, unacceptable, and inconsistent with one's self-concept.