In Purchasing a Direct Mailing List, a Response List Consists

question 163

Multiple Choice

In purchasing a direct mailing list, a response list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

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Definitions:

Personal Trouble

An individual's private challenges that are influenced by larger social issues, underscoring the connection between personal experiences and broader societal patterns.

Social Issue

A problem that influences a considerable number of individuals within a society, often relating to matters that impact people's daily lives and communities.

Quantitative Research

A systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques to gather quantifiable data.

Qualitative Research

A research method focused on understanding phenomena through in-depth investigation of people's experiences, perceptions, and motivations, often conducted through interviews, observations, and analysis of texts and documents.