Frequent Flier Miles in Airline Travel Are a Form Of

question 99

Multiple Choice

Frequent flier miles in airline travel are a form of:

• A)direct marketing.
• B)permission marketing.
• C)frequency program.
• D)ride-along program.

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Definitions:

European, Australian, Far East

An acronym (EAFE) referring to a major stock market index that measures the equity market performance of developed markets outside of North America.

Country Selection Return

The return attributed to the strategic selection of countries in which to invest, as opposed to stock selection or currency impact.

Benchmark

A standard or point of reference against which the performance of an investment, individual, or strategy can be measured.

EAFE

An acronym for Europe, Australasia, and Far East, indicating a stock index that represents major overseas equity markets.