Each of the Following Are Important Keys to Building a Successful

question 193

Multiple Choice

Each of the following are important keys to building a successful premium program except:

• A) match the premium to the target market.
• B) select premiums that are highly popular and current fads.
• C) select premiums that reinforce the firm's product and image.
• D) integrate the premium with other IMC tools.

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Definitions:

Libertarians

Individuals who advocate for minimal government intervention in personal and economic matters, emphasizing individual liberty and the free market.

Redistribution of Income

The transfer of income from certain individuals or groups to others through mechanisms like taxes and social security payments, aiming to reduce economic inequality.

Utilitarians

Individuals or philosophers who believe that the best action is the one that maximizes utility, often defined as maximizing happiness and reducing suffering.

Sum of Utilities

The aggregate measure of satisfaction or benefit that individuals get from consuming goods and services.