In Terms of Measuring Public Relations, a News Story About

question 115

Multiple Choice

In terms of measuring public relations, a news story about steering problems on Toyota vehicles is an example of a(n) :

• A) public relations hit.
• B) event.
• C) negative tie-in.
• D) negative cross-promotion.

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Definitions:

Reverse Psychology

A technique involving the assertion of a belief or behavior that is opposite to the one desired, with the expectation that this approach will encourage the subject to do what actually is desired.

Behavioral Self-examination

The process of reflecting on one's actions and behaviors with the aim of understanding and improving oneself.

Theory of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions, knowledge—to oneself and others, and to understand that others have beliefs, desires, and intentions that are different from one's own.

Brain Matures

The process through which the brain develops and refines its function and structure over time.