Using the Elaboration Likelihood Model (ELM), Explain How Advertisements That

question 50

Essay

Using the elaboration likelihood model (ELM), explain how advertisements that do not include explicit product attribute information can influence consumers.

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Definitions:

Quantitative Data

Numerical information that can be measured and analyzed statistically.

Mainstream

Ideas, attitudes, or activities that are regarded as normal or conventional by the majority of people in a society.

Cognitive Psychology

A branch of psychology focused on studying how people think, perceive, remember, and learn.

Perseverance

Persistent determination in doing something despite difficulty or delay in achieving success.