Which of the Following Statements Regarding Consumers' Use of Decision

question 79

Multiple Choice

Which of the following statements regarding consumers' use of decision rules is FALSE?

• A) Noncompensatory rules are not used in high-involvement situations.
• B) Consumers can combine decision rules in order to arrive at a final solution.
• C) Studies have revealed that the lexicographic rule is very common.
• D) Consumers actually use the rules quite frequently.
• E) Consumers usually make comparisons mentally, without the strict use of a mathematical formula.

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Definitions:

Classical Conditioning

A learning process in which a biologically potent stimulus is paired with a previously neutral stimulus to elicit a conditioned response.

Negative Reinforcement

A behavioral principle where the removal or avoidance of an unpleasant stimulus increases the likelihood of a behavior being repeated.

Instinctive Drift

The tendency of an animal to revert to instinctive behaviors that interfere with learned behaviors from operant conditioning.

Operant Responding

A method of learning that occurs through rewards and punishments for behavior, emphasizing the effect of consequences on behavior in the future.