When Performance Perceptions Are More Positive Than What Was Expected

question 30

True/False

When performance perceptions are more positive than what was expected, positive disconfirmation occurs.

---

Definitions:

Example

A representative instance or case that illustrates a concept, principle, or process.

Purchasing Manager

An individual responsible for planning, directing, and overseeing the acquisition of materials, products, and services in a company or organization.

Trek Executives

Senior managers or leaders within Trek Bicycle Corporation, responsible for strategic decision-making and overseeing the company's operations.

Organizational Buying Criteria

The specific attributes or standards that a business or institution considers when purchasing products or services.