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How is the expectancy-value model used in the evaluation of alternatives as a consumer engages in a buying process
General Environment
Comprises economic, sociocultural (including demographic patterns), political–legal, technological, and natural environment conditions.
Technological Conditions
Refers to the current state and level of technology available in a particular field or society, impacting operations and productivity.
Suppliers
Entities that provide goods or services to another company or organization, often as part of a supply chain.
Human Resources
The department within an organization that handles recruitment, training, employee relations, and benefits.
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