Marketers Use All of the Following Techniques to Convert a Low-Involvement

question 72

Multiple Choice

Marketers use all of the following techniques to convert a low-involvement product into one of high involvement EXCEPT ________.

• A) linking the product to some involving personal situation
• B) linking the product to some involving issue
• C) designing advertising to trigger strong emotions related to personal values or ego defense
• D) adding an important feature
• E) raising the price

Grasp the concept of global market segmentation and its importance in international business.

Understand the significance of tailored marketing approaches for different geographic markets.

Recognize the use and impact of various marketing strategies (e.g., guerilla marketing, pull marketing).

Explain the concept and strategies for global branding and its impact on market presence.

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Definitions:

Construction Labor

A specific category of direct labor that includes wages and benefits provided to workers engaged in the construction and building industries.

Engineers' Fees

Engineers' fees are payments made to engineers for their professional services, which could include consultations, design, project management, or other engineering-related tasks.

Insurance Costs

The expenses incurred by individuals or companies for purchasing insurance coverage, which can include premiums for health, property, liability, and other types of insurance.

Interest

The cost of using someone else's money or the return on invested capital.