Brand Equity Can Be Built by ________-Linking the Brand to Other

question 74

Multiple Choice

Brand equity can be built by ________-linking the brand to other information in memory that conveys meaning to customers.

• A) internal marketing
• B) brand bonding
• C) secondary associations
• D) customer alignment
• E) brand auditing

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Definitions:

Infant Mortality

The death of a child under the age of one year, measured as the number of deaths per 1,000 live births in a given year or region.

Inches

a unit of length in the Imperial and U.S. customary measurement systems, equivalent to 1/12 of a foot.

Second Birthday

The celebration of the second anniversary of a person's birth.

Malnutrition

A condition resulting from an inadequate or unbalanced intake of nutrients, leading to various health issues.