Many Tactical Changes to the Marketing Program May Be Necessary

question 143

True/False

Many tactical changes to the marketing program may be necessary to maintain the strategic thrust and direction of the brand,but unless there is some change in the marketing environment,there is little need to deviate from a successful positioning.

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Definitions:

Average Variable Cost

The total variable cost divided by the quantity of output produced; it represents the variable cost per unit of output.

Marginal Cost

The incremental cost associated with the production of an additional unit of a product or service.

Total Costs

The complete expenses incurred in the process of producing or providing goods and services, including both fixed and variable costs.

Break Even

The point at which total costs and total revenues are equal, resulting in no net loss or gain.