When a Regional Computer-Manufacturing Firm Began to Seek Out Customers

question 99

Multiple Choice

When a regional computer-manufacturing firm began to seek out customers who lived outside of its traditional market boundaries,the firm was employing which of the following new-customer expansion strategies to expand its total market

• A) market-penetration strategy
• B) new-market segment strategy
• C) geographic-expansion strategy
• D) product differentiation strategy
• E) latent demand strategy

---

Definitions:

Defense Mechanisms

Psychological strategies used unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Obsessions

Persistent, unwanted thoughts, urges, or images that cause distress or anxiety.

Compulsions

Repetitive behaviors or mental acts that an individual feels driven to perform in response to an obsession or according to rigid rules.

Related

Having a connection or association with something else, either by blood, context, or similarity.