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When Scott Paper Couldn't Compete with Fort Howard Paper Co

question 134

Multiple Choice

When Scott Paper couldn't compete with Fort Howard Paper Co.on price for the lucrative institutional toilet tissue market,it decided to differentiate by making larger rolls of paper and providing institutional customers with free dispensers.This is an example of ________.


Definitions:

Online Retail

The process of buying and selling goods and services through the internet, often through websites dedicated to commerce.

Education Tool

An education tool is any device, software, or resource used to enhance teaching and learning processes.

Relationship Marketing

Developing and maintaining long-term, cost-effective exchange relationships with partners.

Electronic Commerce

The buying and selling of goods and services, or the transmission of funds or data, over an electronic network, primarily the internet.

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