To Initiate the Customer Relationship Management (CRM)cycle,a Company Must First

question 38

Multiple Choice

To initiate the customer relationship management (CRM) cycle,a company must first

• A) identify its profitable and unprofitable customers.
• B) capture relevant customer data on interactions and relationships.
• C) understand the interactions with current customers.
• D) identify customer relationships with the organization.

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Definitions:

External Validity

The extent to which the results of a study can be generalized to or across populations, settings, times, and other external conditions.

Social Influence

The impact that individuals or groups have on changing the behavior, attitudes, or beliefs of others within a social context.

Analogue Research

A methodology in which subjects are studied in artificially created conditions that approximate real-life scenarios.

Methodological Strategy

An approach or plan of action for conducting research, including the methods used for data collection and analysis.